…with four new variations!
05•11•2024
Fuschia pink, bubblegum and candyfloss aren’t typical tropes of the festive season, but Lush makes around a MILLION bottles of its Snow Fairy shower gel every Christmas. For many, ‘Snow Fairy season’ marks the beginning of the celebrations, and the brand has received countless requests for the product to be made available all year round.
Snow Fairy’s popularity means its pink, sparkly hue and bubblegum and candy floss scent ‘inspires’ similar shower gels to pop up every year, made by everyone from social media shops to big name supermarkets.
Often imitated but never duplicated, the iconic scent was originally invented back in 2005 by 11-year old daughter of Lush co-founders and now group retail director, Claire Constantine.
“When I was around 11, mum and dad brought home a pink shower gel with no scent. I found it in the bathroom and told them that I loved the colour but it needed to smell of candy fluff and my favourite perfume. That product became called ‘Snow Fairy’ and is now our best selling Christmas product year after year. I still love it to this day!”
– Claire Constantine, Lush Global Retail Director
This year, four new variations of the iconic shower gel are hitting Lush’s shelves, infused with everything from creamy oat milk, hydrating aloe vera and additional lashings of (plastic free!) glitter – 13 times as much as in the original!
Snow Fairy Two Tone Shower Gel, £9-£29 / €10-€32
Each bottle is hand-filled by Lush’s skilled manufacturing staff, resulting in each being a unique work of art! Carrageenan extract provides a light texture, somewhere between a shower gel and a wobbly jelly, Fair Trade organic aloe vera soothes, hydrates, calms and softens the skin, while Persian lime oil cuts through the bubblegum sweetness with a sharp zesty punch.
Snow Fairy Glow Fairy Shower Gel, £8-€26 / €9-€29
This iconic Snow Fairy shower gel variation has added skincare benefits and magically glows in the dark when charged under a light! Oat milk soothes and treats the skin while fruity organic cherry juice is full of vitamins to tone and brighten.
Snow Fairy Shower Gel, £7-£35 / €8-€40
Stay faithful to the original with this pink shower gel that needs no introduction. It smells like candy floss, evokes nostalgia in all of us, and it’s on everyone’s Christmas list – with over a million bottles produced worldwide last year!
Snow Fairy Milkshake Shower Gel, £8-£26 / €9-€29
A creamy, sophisticated and yummy Snow Fairy shower gel with amazing skincare benefits! Oat milk is perfect for moisturising the skin during the cold, winter months.
Snow Fairy Glitter Shower Gel, £7.50-€24 / €8.50-€27
Sparkle and shine with this super glittery shower gel, containing 13 times more glitter than the original Snow Fairy! Perfect for an extra dose of sparkle on that Christmas party dance floor.
Snow Fairy is back, bigger
and better than ever!
Lush’s Snow Fairy range is bigger than ever this year, including bath bombs, body scrubs and shower jellies, as well as seven gift sets.
Snow Fairy shower jelly, £6-£45 / €7.50-€50
Wibble wobbling joy and delight and soft skin across the land with magical hydrating glycerine, softening oat milk, uplifting lime oil and fresh raspberry juice. Now available in giant display size as well …. For all those who dream of jiggling a giant jelly in the comfort of your own shower!
Groovy Snow Fairy bath bomb, £3.75 / €4.50
A groovy, zesty, 90’s throwback – what adventures will this fairy take you on? Enjoy the iconic sweet candy floss Snow Fairy scent, full of sharp and zesty persian lime oil and plastic-free shimmer and sparkle for an exciting, magical bath time.
Snow Fairy Wand reusable bubble bar, £8.50 / €10
Twirl around the bathroom before swirling under running water for the sweetest bubbles. This magical pink wand also doubles up as a bubble blower! Be your own Snow Fairy, granting wishes and floating your bubbles off into the world.
Snow Fairy Bubble Mountain cuttable bubble bar, £4.50 / €5
Cuttable bubble bars are back and make a spectacular addition to shop floors. New to the Snow Fairy collection this year, make as many mountains of Snow Fairy scented bubbles as you please! Also contains Persian lime oil and hand harvested coarse sea salt for softness.
Snow Fairy soap, £5.50 / €6.50
Gentle and soothing rose water and aloe vera make this soap a treat for the whole body, with a magic star in every slice. A great packaging-free choice from the best-selling bubblegum scented Snow Fairy shower gel.
Snow Fairy shampoo, from £9 / €10
This sparkling pink shampoo is sure to make all Snow Fairy fans’ dreams come true this Christmas! With softening marshmallow root and cleansing fresh strawberry juice for bright and beautiful locks. This is a pigmented shampoo so it may tint very light or porous hair for a subtle pink glow.
Snow Fairy Jelly lip mask, £9.50 / €12
Juicy sweet Snow Fairy lips are just a swipe away with this jelly-like lip mask, packed with ingredients to hydrate, protect and add shine. Add more for a glossier look and less for a more matte finish. It’s up to you!
Snow Fairy body lotion, from £10 / €12
Smother in candyfloss goodness, with an oatmeal and marshmallow infusion to leave skin feeling silky soft. Organic jojoba oil stars in this body lotion as an excellent moisturiser, sourced from a supplier who sustainably cultivates organic jojoba seeds in Peru.
Little Snow Fairy Gift, £14 / €16
A sweet candy floss, bubblegum scented gift containing Snow Fairy bath bomb and Snow Fairy shower gel 100g.
Sweet Dreams Gift, £26 / €32
Give the gift of self-love and sweet dreams this Christmas, as this trio of best-sellers contains Yog Nog shower gel 100g, Sleepy body lotion 50g and Snow Fairy jelly lip mask.
Snow Fairy’s Magical Wonderland Gift, £55 / €64
The ultimate bedazzling bundle of six candy floss scented Snow Fairy best-sellers, including cult classic Snow Fairy shower gel 100g, Snow Fairy bath bomb and Snow Fairy body spray 100ml.
Snow Fairy bath bomb, £5.50 / €6.50
Lush’s best selling seasonal bath bomb is back so all can explore planet Snow Fairy with stunning, swirling bath art. This sweet, candy floss scent is full of synthetic musk and Persian lime oil for the perfect bubblegum fragrance.
Snow Fairy Lights bath bomb, £9 / €11
Turn your bath into a sea of floating fairy lights with bath bomb confetti from this super silky soak. A three-in-one bathing experience – use each of the components individually or all together for the ultimate Snow Fairy bath time!
Snow Fairy Roll bubble bar, £7.50 / €8.50
Transport yourself to a sweet, bubbly wonderland, with Persian lime oil and synthetic musk to create the iconic Snow Fairy candy floss scent. With a brand new design of shades of pink swirls, and magical stars, this bubble bar is perfect for a bubblicious bath time.
Snow Fairy fun, £9 / €10
Create Snow Fairy adventures, sculpt fairy shapes, take a bubble bath, wash the body and shampoo the hair with the magic of fun! Fold in the petals of the paper floating flowers and place them gently in the tub, then watch as they magically open up in the bath water.
Snow Fairy shower scrub, £10-£20 / €11-€22
Shower in fairy sparkle, as this body scrub is full of exfoliating caster sugar to buff and smooth the skin. With moisturising coconut oil and cocoa liquor, this delicious and decadent scrub will make all your gourmand dreams come true.
Snow Fairy body spray, £25 / €30
Surround yourself in the iconic sweet scent of Snow Fairy! Spritz this beautiful body spray to top off your Snow Fairy experience and leave a cloud of candyfloss wherever you go.
Fairy Dust dusting powder, from £9.50 / €11
Make wishes as you sprinkle on clean, dry skin after a bath or shower or dust over sheets before bedtime for pillows of soft Snow Fairy slumbers. With a touch of glittery plastic-free sparkle that turns heads in the light, spread some magic wherever you go!
Sweet Christmas Gift, £9.50 / €11.50
Perfect for a warm and fruity bath containing Sugar Plum Sparkle bubble bar and Groovy Snow Fairy bath bomb.
Snow Fairy Gift, £27 / €32
As if by magic, Snow Fairy exudes confidence, courage and kindness with this four-pack of candy floss scented bath and body care products, including Snow Fairy roll bubble bar and Snow Fairy shower gel 100g.
Glow Fairy Gift, £40 / €48
Sparkle and shine like Snow Fairy herself with a sweet candy floss selection of five Snow Fairy products, featuring Fairy Dust dusting powder and Glow Fairy shower gel 100g.
Fairy Magic Gift, £100 / €120
Know anyone who can’t ever get enough of Snow Fairy? This is the ultimate bubblegum, candy scented gift, featuring classic favourites and new this year exclusives, including Snow Fairy milkshake shower gel 100g, Snow Fairy shampoo 100g and Snow Fairy sugar scrub 135g.
notes to editors
About Lush
Since establishing in 1995, Lush has been driven by innovation and its ethics. Creators of pioneering beauty products, one of Lush’s most well-known creations is the bath bomb.
Invented in 1989 by Lush Co-Founder Mo Constantine in her garden shed, bath bombs have become a global sensation – all hand pressed in Lush’s own manufacturing sites across the world, Lush sold over 21.2 million last year.
A beauty company with a campaigning heart, Lush is on a mission to create a product for every need and a cosmetic revolution to save the planet. The ultimate goal is to leave the world ‘Lusher than we found it’.
In August 2024, Lush reached £100 million in charitable giving, supporting grassroot organisations and activists through multiple programs since 2007. In FY23 Lush donated just under 1% of the company turnover to grassroots groups driving tangible positive impact, showing commitment to a long term giving strategy.
Today, Lush operates in 50 countries with over 850 shops, 38 websites shipping worldwide and a global network of native apps, broadcasting channels and digital communities in over 30 languages.
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